Ace the CBAP Exam 2026 – Unleash Your Business Analysis Superpowers!

In a brainstorming session, the primary goal is to generate a wide range of ideas without immediate critique or evaluation. This approach encourages participants to think freely and creatively, leading to a diverse array of concepts and solutions. By not evaluating ideas during the session, the facilitator creates a safe space for all attendees to share their thoughts, no matter how unconventional they may be. This environment fosters innovation and allows for the emergence of ideas that might not surface in a more judgmental setting.

When ideas are evaluated during the brainstorming phase, participants may feel reluctant to share their thoughts for fear of negative feedback or criticism. This can stifle creativity and result in fewer contributions, thereby undermining the purpose of the session. Instead, the focus should be on idea generation, leaving analysis and prioritization for a later stage in the process. This method not only maximizes participation but also enriches the pool of ideas that can be explored once the brainstorming session concludes.